{"id":59029,"date":"2026-05-05T09:49:26","date_gmt":"2026-05-05T13:49:26","guid":{"rendered":"https:\/\/www.jestais.com\/?page_id=59029"},"modified":"2026-05-26T13:37:09","modified_gmt":"2026-05-26T17:37:09","slug":"de-lexperimentation-a-limpact-comment-les-detaillants-de-taille-moyenne-gagnent-avec-lia","status":"publish","type":"page","link":"https:\/\/jestais.com\/fr\/de-lexperimentation-a-limpact-comment-les-detaillants-de-taille-moyenne-gagnent-avec-lia\/","title":{"rendered":"De l&rsquo;exp\u00e9rimentation \u00e0 l&rsquo;impact : comment les d\u00e9taillants de taille moyenne gagnent avec l&rsquo;IA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"59029\" class=\"elementor elementor-59029 elementor-59028\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21627da e-flex e-con-boxed e-con e-parent\" data-id=\"21627da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e043590 e-con-full e-flex e-con e-child\" data-id=\"e043590\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d63ce elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b2d63ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WEBINAR EN DIRECT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a17c650 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a17c650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Un d\u00e9bat en direct organis\u00e9 par Jesta I.S., en collaboration avec FarsightIQ - avec\nSophelle et Xiatech.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92ab4f0 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"92ab4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"2730.662\" height=\"2730.662\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" image-rendering=\"optimizeQuality\" shape-rendering=\"geometricPrecision\" text-rendering=\"geometricPrecision\" viewBox=\"0 0 28444 28444\" id=\"4June\"><path d=\"M9703 11489c-321,0 -590,-61 -807,-182 -217,-121 -396,-266 -537,-434l569 -634c117,129 236,230 355,302 119,72 251,109 396,109 172,0 307,-54 405,-161 98,-108 147,-281 147,-519l0 -2647 927 0 0 2688c0,247 -33,460 -100,640 -67,180 -162,333 -288,458 -125,125 -279,220 -461,285 -182,65 -384,97 -607,97zm-4884 -6591l2654 0 0 -1343c0,-322 261,-583 583,-583 322,0 583,261 583,583l0 1343 2944 0 0 -1343c0,-322 261,-583 583,-583 322,0 583,261 583,583l0 1343 2944 0 0 -1343c0,-322 261,-583 583,-583 322,0 583,261 583,583l0 1343 2944 0 0 -1343c0,-322 261,-583 583,-583 322,0 583,261 583,583l0 1343 2654 0c508,0 970,208 1305,542 334,334 542,796 542,1305l0 16880c0,508 -208,970 -542,1305 -334,334 -796,542 -1305,542l-18806 0c-508,0 -970,-208 -1305,-542 -334,-334 -542,-796 -542,-1305l0 -16880c0,-508 208,-970 542,-1305 334,-334 796,-542 1305,-542zm-680 7183l20167 0 0 -5336c0,-186 -77,-356 -200,-480 -124,-124 -293,-200 -480,-200l-2654 0 0 73c0,322 -261,583 -583,583 -322,0 -583,-261 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class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tJeudi 4 juin 2026\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t1:00PM ET (10:00 AM PT)\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9023d8f elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-tablet-align-left elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-button\" data-id=\"9023d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#webinar\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Registre<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac5b1b4 e-flex e-con-boxed e-con e-parent\" data-id=\"ac5b1b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c413a6 e-con-full e-flex e-con e-child\" data-id=\"9c413a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05175a8 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"05175a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De l'exp\u00e9rimentation \u00e0 l'impact : comment les d\u00e9taillants de taille moyenne gagnent avec l'IA\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c43bf26 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c43bf26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71bfd3a elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"71bfd3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 propos de cet \u00e9v\u00e9nement\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef204f elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"eef204f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;intelligence artificielle est devenue l&rsquo;un des sujets les plus discut\u00e9s et les plus mal compris du commerce de d\u00e9tail<br\/>. Alors que les gros titres se concentrent sur les entreprises milliardaires et les \u00e9quipes massives de science des donn\u00e9es, les d\u00e9taillants du march\u00e9 interm\u00e9diaire<br\/>sont confront\u00e9s aux m\u00eames pressions en mati\u00e8re de pr\u00e9cision des pr\u00e9visions, d&rsquo;efficacit\u00e9 des stocks et de protection des marges &#8211; sans disposer de budgets illimit\u00e9s ou de ressources sp\u00e9cialis\u00e9es. <\/p><p>Dans cette s\u00e9ance en direct, Jesta I.S. et sa division d&rsquo;intelligence artificielle, <a href=\"https:\/\/farsightiq.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">FarsightIQ<\/a>, r\u00e9unissent des perspectives strat\u00e9giques, technologiques et de donn\u00e9es (<br\/>) pour aider les d\u00e9taillants \u00e0 aller au-del\u00e0 de l&rsquo;exp\u00e9rimentation et \u00e0 se diriger vers<br\/>pour obtenir des r\u00e9sultats pratiques et mesurables.<\/p><p>Avec les experts de <a href=\"https:\/\/www.sophelle.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Sophelle<\/a> et de <a href=\"https:\/\/www.xiatech.io\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Xiatech<\/a>, cette discussion de 45 minutes explorera<br\/>comment les d\u00e9taillants du march\u00e9 interm\u00e9diaire peuvent adopter l&rsquo;IA de fa\u00e7on r\u00e9aliste &#8211; en commen\u00e7ant par la bonne strat\u00e9gie, une base de donn\u00e9es solide<br\/>, et des cas d&rsquo;utilisation qui offrent un retour sur investissement rapide. Le panel ira au-del\u00e0 de la th\u00e9orie pour partager<br\/>des cadres \u00e9prouv\u00e9s, des le\u00e7ons du monde r\u00e9el et une feuille de route pratique pour d\u00e9marrer. <\/p><p>Plus une s\u00e9ance de questions-r\u00e9ponses en direct. Nous sommes impatients de r\u00e9pondre \u00e0 vos questions. <\/p><p>Vous ne pouvez pas participer en direct ? Inscrivez-vous quand m\u00eame et nous vous enverrons l&rsquo;enregistrement. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-698069a e-con-full e-flex e-con e-child\" data-id=\"698069a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-bbc5b5d e-con-full e-flex e-con e-child\" data-id=\"bbc5b5d\" data-element_type=\"container\" data-e-type=\"container\" id=\"webinar\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d74ba0 elementor-widget elementor-widget-html\" data-id=\"5d74ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"24344969\",\n    formId: \"4b6fcb87-86ae-452e-a363-410aa6e066f7\",\n    goToWebinarWebinarKey: \"6117329109236406880\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45be22b e-flex e-con-boxed e-con e-parent\" data-id=\"45be22b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9d6c5a e-flex e-con-boxed e-con e-child\" data-id=\"e9d6c5a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f7e08f2 e-con-full e-flex e-con e-child\" data-id=\"f7e08f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15ef265 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"15ef265\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ce que vous apprendrez\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8696dd9 e-flex e-con-boxed e-con e-child\" data-id=\"8696dd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b33e9d5 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b33e9d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">  Votre feuille de route de pr\u00e9paration \u00e0 l&rsquo;IA : un cadre (pyramide de pr\u00e9paration \u00e0 l&rsquo;IA) pour \u00e9valuer le niveau de pr\u00e9paration et choisir le bon premier projet.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42713b1 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"42713b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><span style=\"font-weight: 400;\">  O\u00f9 l&rsquo;IA apporte un retour sur investissement dans le commerce de d\u00e9tail aujourd&rsquo;hui : ce qui fonctionne, ce qui ne fonctionne pas et comment \u00e9viter les pi\u00e8ges les plus courants.  <\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-716f9e0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"716f9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">  Pourquoi une plateforme unifi\u00e9e et \u00e0 l&rsquo;\u00e9preuve du temps est la base pour d\u00e9velopper l&rsquo;IA &#8211; en int\u00e9grant les syst\u00e8mes, en unifiant les donn\u00e9es, en orchestrant les flux de travail et en fournissant des informations en temps r\u00e9el.  <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ba851 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"36ba851\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><span style=\"font-weight: 400;\">  Pr\u00e9vision de la demande pour le commerce de d\u00e9tail de taille moyenne : pourquoi la pr\u00e9vision est la base et comment les premiers programmes pilotes prouvent rapidement leur valeur.  <\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96144e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a96144e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><span style=\"font-weight: 400;\">  De la pr\u00e9vision \u00e0 l&rsquo;action : comment les informations sont int\u00e9gr\u00e9es dans les syst\u00e8mes op\u00e9rationnels pour faciliter le r\u00e9approvisionnement et la prise de d\u00e9cision.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-663213f e-flex e-con-boxed e-con e-parent\" data-id=\"663213f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75b9090 e-flex e-con-boxed e-con e-child\" data-id=\"75b9090\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee82ebc e-con-full e-flex e-con e-child\" data-id=\"ee82ebc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b4be8 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d4b4be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Experts de l'industrie\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9890ccc e-flex e-con-boxed e-con e-child\" data-id=\"9890ccc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c4119b e-con-full e-flex e-con e-child\" data-id=\"2c4119b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f071c2 elementor-widget elementor-widget-image\" data-id=\"3f071c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"470\" height=\"480\" src=\"https:\/\/jestais.com\/wp-content\/uploads\/Maya2-1.png\" class=\"attachment-full size-full wp-image-59100\" alt=\"\" srcset=\"https:\/\/jestais.com\/wp-content\/uploads\/Maya2-1.png 470w, https:\/\/jestais.com\/wp-content\/uploads\/Maya2-1-294x300.png 294w, https:\/\/jestais.com\/wp-content\/uploads\/Maya2-1-150x153.png 150w\" sizes=\"(max-width: 470px) 100vw, 470px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae49e5 elementor-widget elementor-widget-heading\" data-id=\"eae49e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Maya Hamilton<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c9e8b elementor-widget elementor-widget-heading\" data-id=\"57c9e8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">  Vice-pr\u00e9sident et chef de pratique, IA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84119e3 elementor-widget elementor-widget-image\" data-id=\"84119e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"150\" src=\"https:\/\/jestais.com\/wp-content\/uploads\/Sophelle-New-Logo-1-e1777994008145.png\" class=\"attachment-full size-full wp-image-59106\" alt=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d4bf22 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0d4bf22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/in\/mayachamilton\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bfcaaf e-con-full e-flex e-con e-child\" data-id=\"2bfcaaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b45f0f elementor-widget elementor-widget-image\" data-id=\"0b45f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"470\" height=\"480\" src=\"https:\/\/jestais.com\/wp-content\/uploads\/ScottHeadShot_New-1.png\" class=\"attachment-full size-full wp-image-59102\" alt=\"\" srcset=\"https:\/\/jestais.com\/wp-content\/uploads\/ScottHeadShot_New-1.png 470w, https:\/\/jestais.com\/wp-content\/uploads\/ScottHeadShot_New-1-294x300.png 294w, https:\/\/jestais.com\/wp-content\/uploads\/ScottHeadShot_New-1-150x153.png 150w\" sizes=\"(max-width: 470px) 100vw, 470px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79069cc elementor-widget elementor-widget-heading\" data-id=\"79069cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Scott Pearson<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1572d5 elementor-widget elementor-widget-heading\" data-id=\"d1572d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Vice-pr\u00e9sident, ventes et marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bbbdab elementor-widget elementor-widget-image\" data-id=\"9bbbdab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"508\" height=\"215\" src=\"https:\/\/jestais.com\/wp-content\/uploads\/jestaisfarsightiqlogo.png\" class=\"attachment-full size-full wp-image-59113\" alt=\"\" srcset=\"https:\/\/jestais.com\/wp-content\/uploads\/jestaisfarsightiqlogo.png 508w, https:\/\/jestais.com\/wp-content\/uploads\/jestaisfarsightiqlogo-300x127.png 300w, https:\/\/jestais.com\/wp-content\/uploads\/jestaisfarsightiqlogo-150x63.png 150w\" sizes=\"(max-width: 508px) 100vw, 508px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69ba27 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d69ba27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/in\/scott-pearson-5879457\/?isSelfProfile=false\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70659c9 e-con-full e-flex e-con e-child\" data-id=\"70659c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c1024 elementor-widget elementor-widget-image\" data-id=\"d8c1024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"480\" src=\"https:\/\/jestais.com\/wp-content\/uploads\/Alberto-Calzada.png\" class=\"attachment-full size-full wp-image-59311\" alt=\"\" srcset=\"https:\/\/jestais.com\/wp-content\/uploads\/Alberto-Calzada.png 470w, https:\/\/jestais.com\/wp-content\/uploads\/Alberto-Calzada-294x300.png 294w, https:\/\/jestais.com\/wp-content\/uploads\/Alberto-Calzada-150x153.png 150w\" sizes=\"(max-width: 470px) 100vw, 470px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd34cd1 elementor-widget elementor-widget-heading\" data-id=\"dd34cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Alberto Calzada<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1313f elementor-widget elementor-widget-heading\" data-id=\"7d1313f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Responsable de l'IA et de l'analyse<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8ed42 elementor-widget elementor-widget-image\" data-id=\"5a8ed42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1475\" height=\"568\" src=\"https:\/\/jestais.com\/wp-content\/uploads\/Xiatech_Logo-RGB-Neg-1-002.png\" class=\"attachment-full size-full wp-image-59312\" alt=\"\" srcset=\"https:\/\/jestais.com\/wp-content\/uploads\/Xiatech_Logo-RGB-Neg-1-002.png 1475w, https:\/\/jestais.com\/wp-content\/uploads\/Xiatech_Logo-RGB-Neg-1-002-300x116.png 300w, https:\/\/jestais.com\/wp-content\/uploads\/Xiatech_Logo-RGB-Neg-1-002-1024x394.png 1024w, https:\/\/jestais.com\/wp-content\/uploads\/Xiatech_Logo-RGB-Neg-1-002-768x296.png 768w, https:\/\/jestais.com\/wp-content\/uploads\/Xiatech_Logo-RGB-Neg-1-002-150x58.png 150w\" sizes=\"(max-width: 1475px) 100vw, 1475px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a66938 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9a66938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/in\/albertocalzada\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7103569 e-flex e-con-boxed e-con e-parent\" data-id=\"7103569\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-86c05cf e-flex e-con-boxed e-con e-child\" data-id=\"86c05cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d4ca9 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-laptop__width-inherit elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b8d4ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De l'exp\u00e9rimentation \u00e0 l'impact : comment les d\u00e9taillants de taille moyenne gagnent avec l'IA\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eb1bae e-flex e-con-boxed e-con e-child\" data-id=\"3eb1bae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3c5d6 elementor-mobile-align-justify elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-button\" data-id=\"7d3c5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#webinar\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'inscrire<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WEBINAR EN DIRECT Un d\u00e9bat en direct organis\u00e9 par Jesta I.S., en collaboration avec FarsightIQ &#8211; avec Sophelle et Xiatech. Jeudi 4 juin 2026 1:00PM ET (10:00 AM PT) Registre De l&rsquo;exp\u00e9rimentation \u00e0 l&rsquo;impact : comment les d\u00e9taillants de taille moyenne gagnent avec l&rsquo;IA \u00c0 propos de cet \u00e9v\u00e9nement L&rsquo;intelligence artificielle est devenue l&rsquo;un des [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":59033,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-59029","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/jestais.com\/fr\/wp-json\/wp\/v2\/pages\/59029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jestais.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jestais.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jestais.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/jestais.com\/fr\/wp-json\/wp\/v2\/comments?post=59029"}],"version-history":[{"count":0,"href":"https:\/\/jestais.com\/fr\/wp-json\/wp\/v2\/pages\/59029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jestais.com\/fr\/wp-json\/wp\/v2\/media\/59033"}],"wp:attachment":[{"href":"https:\/\/jestais.com\/fr\/wp-json\/wp\/v2\/media?parent=59029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}