Turning AI into Practical Impact for Mid-Market Retailers

Artificial intelligence continues to be one of the most discussed and often misunderstood topics in retail. While much of the conversation focuses on large enterprises with extensive resources, mid-market retailers are facing the same challenges around forecasting accuracy, inventory efficiency, and margin protection, often with more limited budgets and smaller teams.

This webinar brought together experts from Jesta I.S. and its AI division, FarsightIQ, alongside industry specialists from Sophelle and Xiatech, to explore how retailers can move beyond experimentation and begin realizing measurable value from AI.

The discussion delivered a clear, practical perspective on how mid-market organizations can adopt AI with confidence—starting with the right strategy, building a strong data foundation, and prioritizing use cases that deliver fast, tangible returns.