From Experimentation to Impact:
How Mid-Market Retailers Are Winning With AI
Turning AI into Practical Impact for Mid-Market Retailers
Artificial intelligence continues to be one of the most discussed and often misunderstood topics in retail. While much of the conversation focuses on large enterprises with extensive resources, mid-market retailers are facing the same challenges around forecasting accuracy, inventory efficiency, and margin protection, often with more limited budgets and smaller teams.
This webinar brought together experts from Jesta I.S. and its AI division, FarsightIQ, alongside industry specialists from Sophelle and Xiatech, to explore how retailers can move beyond experimentation and begin realizing measurable value from AI.
The discussion delivered a clear, practical perspective on how mid-market organizations can adopt AI with confidence—starting with the right strategy, building a strong data foundation, and prioritizing use cases that deliver fast, tangible returns.
A 45-minute panel held June 4, 2026.
What We Covered
- Your AI Readiness Roadmap: a framework (AI Readiness Pyramid) to assess readiness and choose the right first project.
- Where AI was delivering ROI in retail: what was working, what wasn’t, and how to avoid common traps.
- Why a unified and future-proof platform is the foundation to scale AI: integrating systems, unifying data, orchestrating workflows and delivering real-time insights.
- Demand forecasting for mid-market retail: why forecasting is the foundation and how pilot-first programs prove value quickly.
- From forecast to action: how insights flow back into operational systems to support replenishment and decision-making.
The panel also included a live Q&A.
Industry Experts
Maya Hamilton
VP & Practice Leader, AI
LinkedIn
Scott Pearson
VP, Sales & Marketing
LinkedIn
Alberto Calzada
Head of AI & Analytics
LinkedIn
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Want the key ideas in writing? Read From Experimentation to Impact: How Mid-Market Retailers Can Turn AI Into Retail Execution.